NMIMS School of Branding and Advertising - [SOBA]

V. L. Mehta Road, Vile Parle (W), India • 400056N/A(0)

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VerifiedPrivateEstd. 2019UGCMHRD

Founded

2019

Type

Private

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About NMIMS School of Branding and Advertising - [SOBA]

School of Branding and Advertising (SOBA), Mumbai is a private institution under the top-rated university, NMIMS, Mumbai. The institute offers an undergraduate program in the field of business administration. Admission to the course is offered through a university-level entrance test, namely NPAT. The program presents a balanced combination between humanities and the world of commerce.
The institute focuses on Deep diving core into Branding and Advertising that are specifically into Ad-Film Making, Brand Building, Communication, Copy Writing, Social Media Marketing, Digital Marketing rather than the other general subjects.

Direct Link to Apply for NMIMS SOBA Admission

Table of Content

NMIMS SOBA Important Dates
NMIMS SOBA Highlights
NMIMS SOBA Courses
NMIMS SOBA Admission
NMIMS SOBA FAQs

NMIMS SOBA Important Dates 2024

Event	Date
Online registration for NMIMS NPAT	December 1, 2023
Last date of online registration of NMIMS NPAT	May 2024
Online Computer based test at test centres	to be announced
Exam Date scheduling window availability	to be announced

NMIMS SOBA Highlights

Established \| Type	2016 \| Private
Approved by	All India Council for Technical Education (AICTE)
Affiliated to	NMIMS Deemed-to-be-University
Course offered	BBA
Admission Criteria	Entrance Test: NPAT
Seats Intake	180
Application Mode	Online
Mail id	[email protected]
Official Website	https://advertising.nmims.edu/

NMIMS SOBA Courses

NMIMS School of Branding and Advertising offers an undergraduate course in the field of Business Administration namely BBA in Branding and Advertising. Details are provided below:

Course	Eligibility	Duration
BBA (Branding and Advertising)	Candidate must have passed 10 + 2 or equivalent examination from a recognized board Minimum of 50% aggregate marks + NPAT marks	3 years

Check: NMIMS School of Branding and Advertising Fees

NMIMS SOBA Admission

Candidates seeking admission in must fulfill the eligibility criteria as per the course offered in the Institute. Mentioned below is the step-wise procedure for the admission process:

Step 1: Click on Apply Now & create an account.

Step 2: Select your preferred program.

Step 3: Fill out the application form and submit.

Step 4: Pay the appliction fee & complete the process.

Selection Criteria

Based on the score obtained in NPAT, students will be called for a written test conducted by the School of Branding and Advertising (SOBA). It will include the Divergent Thinking Test and Personal Interview conducted at the Mumbai campus. The final selection will be purely on the basis of merit obtained in the entrance test.

Weightage Criteria

The NMIMS - NPAT Exam for BBA (Branding and Advertising) Program will comprise of the following sections:

Testing Areas	No. of questions
Proficiency in English Language	40
Quantitative & Numerical Ability	40
Reasoning & General Intelligence	40
Total	120

NMIMS-NPAT Entrance Exam

NMIMS NPAT (NMIMS Programs After 12th) is the authorized entrance exam that will be conducted through computer-based mode. The basic eligibility criteria to apply for NMIMS NPAT requires a candidate to have passed class XII with 50% marks. Candidates who are still in 10+2 can also apply for the exam. It is necessary to fulfill NMIMS NPAT 2024 Eligibility Criteria laid down by the NMIMS University before applying for the entrance exam.

NPAT Admit Card
Candidates are advised to download their admit cards from the official website of the NMIMS NPAT 2024 exam. They have to enter the ID and password to get the admit card. The authority doesn’t send any call letters to candidates through post or any other physical means. NMIMS NPAT 2024 Admit Card is available to download one week before the exam. It is published in the second week of May.

NPAT Exam Paper I Pattern
There are only multiple-choice questions in the exam. No special type of questions are there.

A total of 120 questions makes up paper I.
NMIMS NPAT Exam Pattern is divided into three sections.
They are- Quantitative and Numerical Ability, Reasoning & General Intelligence and Proficiency in the English Language.
There are 40 questions in each section.
The medium of the NMIMS NPAT paper is English.

NPAT Exam Paper-II Pattern
There is a Paper-II for students taking admission into B.Design.

It has three sections- Spatial Ability and Visualization Skills, Observation & Problem Solving and General Awareness & Design Sensibility.
There is a total of 60 questions, each section contains 20 problems.
90 Minutes are given to solve the paper.

NMIMS SOBA FAQs

Ques. What are the options available after pursuing a BBA at the School of Branding and Advertising?

Ans. A student can pursue a Master’s in Business Administration in the relevant field of study or they can begin a professional career in Branding/ Marketing/ Media/ Ads/ Production. The job opportunities available in the industry include Brand Strategy, Production Houses, Sales Management, Marketing Management, Advertising Agencies, Event Management Companies.

Ques. What is the fee structure of BBA at the NMIMS School of Branding and Advertising?

Ans. The students enrolled in the program will be required to pay INR 3,25,000 per annum.

Ques. What is the admission process for enrolment into BBA in Branding and Advertising?

Step 1: Visit www.npat.in to Register for the NPAT Entrance test.

Step 2: You must complete the registration process by filling in the Branding & Advertising School form.

Step 3: Based on the NPAT score, students will be called for a school-level entrance. School-level entrance:

a) Divergent Thinking Test
b) Personal Interaction

Ques. What is the syllabus of NPAT?

Ans. NPAT syllabus is listed below:

Testing Areas	No.of Questions
Proficiency in English Language	40
Quantitative & Numerical Ability	40
Reasoning & General Intelligence	40
Total	120 (100 mins)

Ques. Do IB students have a different process?

Ans. No, they follow the same admission procedure.

Ques. What exactly is the course structure and curriculum for this kind of program.

Ans. Click on this link, https://advertising.nmims.edu/program.php#progstruct-sect to find a detailed structure year-wise along with the Curriculum.

Ques. Are there any specific subjects required at School Level in grade 12 to be eligible for being admitted to the course?

Ans. Not really. For this course, a student may apply from any stream of Grade 12. The candidate must have passed the 10+2 or equivalent examination with min 50% aggregate marks.

Ques. What can the student pursue after this course?

Ans. Students can pursue a Master's/ MBA degree in a field of study of their choice or they may begin their professional career in Branding/ Marketing/ Media/ Ads/ Production.

Ques. Does the course include fees of the activities mentioned under the curriculum?

Ans. Only Tuition fees are included in the course fees. Activities other than academic classes and teaching require additional funding. This depends on the kind of study tour the School undertakes for the students.

Ques. Where can I view the gallery of Student Activities and Workshops?

Ans. Log on to the School Website www.advertising.nmims.edu for such coverage

Ques. What if I choose to withdraw my admission from the program, what is the process of refund of the Institute?

Ans. If a student chooses to withdraw from the program in which s/he is enrolled, the institute will follow the following system for the refund of the fees:

Percentage of Refund of Aggregate Fees	Point of time when notice of withdrawal of admission is served
100%	15 days or more before the formally-notified last date of admission
90%	Less than 15 days before the formally notified last date of admission
80%	15 days or less after the formally notified last date of admission
50%	30 days or less, but more than 15 days, after formally notified last of admission
0%	More than 30 days after formally notified last date of admission

Courses & Fees

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Courses

Lowest Fee

₹3,52,500

Highest Fee

₹5,50,000

Streams

ManagementMass Communications

Admission

Date for Submission of Application of NPAT for Admission 2025 [BBA]

Start: 20 Feb 2025

Last Date: 26 May 2025

Cutoff

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Accepted Exams

NPAT2025

01 Mar 25 - 31 May 25

Specializations

1 available

Specialization

1st Year Fees

Total Fees

Cutoff

Advertising & Branding

Bachelor of Business Administration [BBA] (Advertising & Branding)

1st Year Fee

₹5,50,000

Total Fee

₹16,50,000

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Advertising & Branding

Bachelor of Business Administration [BBA] (Advertising & Branding)

₹5,50,000

₹16,50,000

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Specializations

1 available

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Digital Media & Communications

Post Graduate Diploma in Digital Media & Communications

1st Year Fee

₹3,52,500

Total Fee

₹3,52,500

Cutoff

N/A

Digital Media & Communications

Post Graduate Diploma in Digital Media & Communications

₹3,52,500

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Admission Process

Admission to NMIMS School of Branding and Advertising - [SOBA] is based on various entrance exams and merit. The college offers multiple courses with different admission criteria.

Accepted Entrance Exams

NPAT

Placements & Recruiters

NMIMS School of Branding and Advertising - [SOBA] Placement Details

NMIMS School of Branding and Advertising - [SOBA] in Mumbai, Maharashtra, India placement details include salary insights, top recruiters, and hiring trends to help students understand career outcomes and campus opportunities.

Students usually compare highest package, average package, and recruiter profile before applying. This section gives a compact overview of career outcomes and placement visibility in Mumbai, Maharashtra, India.

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Campus Facilities

NMIMS School of Branding and Advertising - [SOBA] Facilities

NMIMS School of Branding and Advertising - [SOBA] in Mumbai, Maharashtra, India offers campus facilities such as library, hostel, laboratories, sports, transport, cafeteria, medical support, Wi-Fi, and more for a better student experience.

Students often look for practical campus amenities before applying. This section gives a quick overview of the key facilities available for academics, student life, daily comfort, and overall campus experience in Mumbai, Maharashtra, India.

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