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Firebird Institute of Research in Management

Golf Club Road, Chettipalayam, India • 6412014.0(4)
VerifiedPrivateEstd. 2017AICTE
Founded
2017
Type
Private
Highest Package
₹22.0 LPA
Average Package
₹6.5 LPA

About Firebird Institute of Research in Management

Firebird Institute of Research in Management (FIRM)  was established with the aim of creating world – class contemporary management leadership.The ethos of industry relevancewas instilled from the very beginning, owing to its orgins in Industry. Initially, Firebird was an integral leadership development excersice of the 2500crore Bannari Amman Spinning Mills/ Shiva Texyarn Group of companies. However, it later evolved to offer a full-time Masters Programme in Management 

The Firebird students engage in internships under the 70/30 model with industry partners to bridge the gap between theoretical learning and practical application.

Apply Now FIRM Coimbatore 

Firebird

  • Firebird Institute of Research in Management (FIREBIRD) was established with the aim of creating world-class contemporary management leadership. The ethos of industry relevance was instilled from the very beginning, owing to its origins in industry. Initially, Firebird was an integral leadership development exercise of the 2500 crore Bannari Amman Spinning Mills/ Shiva Texyarn Group of companies. However, it later evolved to offer a full-time Masters Programme in Management.

About PGDM Programme

  • The two-years full-time PGDM programme at Firebird Institute of Research in Management (FIREBIRD) is approved by the All India Council for Technical Education (AICTE) and is fully linked with the industry. .
  • From the very first day of their programme, all Firebird students engage in internships under a 70/30 model with industry partners. This provides them with exposure to the practice of management through their corporate mentors while internalizing management concepts from faculty members. By bridging the gap between theoretical learning and practical application, the students are prepared to take up challenging roles in the ever-changing corporate world and society at large.

Global MBA from Multimedia University, Malaysia  -

With a PGDM approved by AICTE and an additional global MBA from Multimedia University, Malaysia, Firebird Business School offers students a unique and comprehensive educational experience that prepares them for success in both the Indian and global job markets. Students at Firebird Business School benefit from a one-month stay at Multimedia University, Malaysia, where they receive rigorous classes and exposure to the Malaysian corporate world, expanding their global network and enhancing their career prospects.

Read More:  Firebird Institute of Research in Management Reviews

Firebird Institute of Research in Management Highlights

Established | Institute Type 2017 | Private
Approved By  AICTE
Entrance Exams CAT/ XAT/ MAT /ATMA/ TANCET/ GMAT
Courses Offered PGDM | International MBA
Application Mode Online and Offline
Admission Criteria Entrance based
Major Recruiters

Abuissa Holdings, Federal bank, Samiut IMM Trading, TCS, Ramco Cements, Robert Bosch, PIRAMAL FINANCE, ZOMATO, CII, Ujjivan Small Finance Bank, Coffee Day, DTDC, Teachnook, Corizo, Beroe, HFFC, Voltas, Krishwork Technology, MyClass Board, Linga technologies, Kirtilals, Texmo Aquas Group. Systel, Sporfy, BNP Paribas, Arcana Analytics Savio, Quadra Systems, Kondas, Park Global, IDFC First bank, Reliance Retail, Manchester Logistics, Equistas bank, Cavinkare, Redington, HDFC Ergo, and many more.

Placement Stats Highest Package: INR 21.98 LPA
Average Package: INR 6.5 LPA
Facilities Library, Hostels (boys and girls), Smart classrooms, auditorium, 24-hour free wifi.
Scholarships Merit-based and Academic Scholarships
Official Website firebird.ac.in

Firebird Institute of Research in Management Program Highlights

  • Experiential & Action Learning - 70:30 Model: From the very first day of their programme, all Firebird students engage in internship under 70/30 model with industry partners. This provides them with exposure to the practice of management through their corporate mentors, while internalizing management concepts from faculty members. By bridging the gap between theoretical learning and practical application, the students are prepared to take up challenging roles in the ever-changing corporate world and society at large.
  • Value based Leadership: The Post Graduate in Management Studies programme at FIREBIRD is designed to develop young, value-based leaders who balance profit and social responsibilities. The curriculum aims to inculcate deeply ingrained value systems in the students, ensuring that they are equipped to lead with integrity and empathy.
  • Student’s overall growth: The full-time PGDM programme is developed in a way that ensures the overall growth and development of the students. The institution strives to offer a greater learning experience through teamwork and facilitating experiential learning through the 70/30 Action Learning Program (ALP). By combining classroom learning with practical application, Firebird enable the students to develop a holistic understanding of management and leadership.
  • The Firebird Niche - 70% Time and Space - Industry Engagement
    • Internships and projects with the industry.
    • Mentorship by faculty and industry experts.
    • Live Industry Interactive sessions.
    • Exposure to guest speakers from the industry.
    • Placement Assistance from FIRM - CDC.
  • 30% Time and Space - Academic Rigor: Firebird is a prestigious institution that is renowned for its academic structure in management education. The institution places a strong emphasis on conceptual learning through the use of case methods and extensive research references. These principles serve as the foundation for Firebird’s core management courses, which cover a wide range of subjects, including Marketing, Finance, Human Resources Management and Operations. In line with Firebird’s commitment to staying at the forefront of the industry, the institution has also adopted the latest course curriculum in various fields, including Business Analytics,Fintech, Digital Marketing, and Logistics and Supply Chain Management. By incorporating these cutting-edge courses into the curriculum, Firebird ensures the students are equipped with the most relevant and up-to-date knowledge and skills necessary to excel in today’s business landscape.
  • Industry Integrated Extensive Training of 450 hrs
    • Business Analytics - 450 hrs in collaboration with Imarticus Learning, Mumbai.
    • Fintech - 450 hrs in collaboration with Imarticus Learning, Mumbai.
    • Digital Marketing - 450 hrs in collaboration with IIDE, Mumbai
    • Logistics and Supply Chain Management - 450 hrs in Collaboration with Avaan Intellect, Hyderabad.
    • Experiential & Action Learning Two Full Years Half day Internship with Stipend.
  • PGDM – Approved by AICTE, Ministry of HRD, Govt of India
  • MBA - Multimedia University, Malaysia
  • Industry ready Curriculum
  • Case Study Based Learning
  • Daily Internship during 2 years of Study period - 4 to 5 Hours
  • 2 Months full time Summer Internship
  • 1 Month International Exposure [Academic, Research, Industry and Tourism]
  • Excellent Placement Opportunities from Top Companies
  • Highest CTC 21.98 LPA | Average CTC 6.5 LPA| 100% Placement Opportunities
  • International Placement opportunities
  • In House Entrepreneurial Ventures
  • International Mentorship
  • Scholarships for the eligibile students 
  • Cost of Food and Accommodation for 2 Years is sponsored by our parent organization

Words of Firebird Institute of Research in Management Students

sandhya

Firebird has an exceptional faculty team who inspire us with their real-time industry experiences. The leadership at Firebird is exceptional, fostering a democratic culture that inspires both students and faculty member
- Ms.Sandhya, 2022-24 Batch
 

Rojasri

Firebird's innovative and creative design thinking pattern of teaching has helped us develop a problem-solving attitude. The mentorship program at Firebird is excellent, and we have benefited greatly from the guidance of our mentors.
- Ms. Rojasri, 2022-2024 Batch
 

bhubaneswari

“The additional Global MBA program from Multimedia University Malaysia has provided us with a unique opportunity for international exposure. The one-month stay at Multimedia University Malaysia has been an enriching experience, providing us with a global perspective.”

- Ms.Bhuvaneshwari, 2022-24 Batch

riteshAlmost everyone who visits this campus has the same question in their mind. What made me choose Firebird? Why did I choose Coimbatore ‘it's too far from Delhi’. I'm not sure of the answer, but I'd like to say that I was looking for the best college that would help me plan my future. Coimbatore, known as the Manchester of South India, is one of the most beautiful and fastest-growing cities in South India, and Firebird is one of the most famous institutions there. In Coimbatore, everything is different from Delhi, yet this helps me develop my personality and become more flexible.When I made the decision to enter this college, I kept one thing in mind: the opportunities and education I will receive from this institution are far more valuable than anything else.”

- Mr.Ritesh Pandey​, 2021-23 Batch

jitendra

Firebird's 100% placement record in top multinational companies has given us the confidence to pursue our dreams with determination.”
- Mr.Jitender Ramnath, 2022-24 Batch

Firebird Institute of Research in Management Courses

The institute offers a two-year full-time Post Graduate Diploma in Management (PGDM) course across six trimesters. Given below is the details of the courses:

Courses Details
PGDM

Course Type: PG
Eligibility: 50% or more in a bachelor’s degree from a recognized Board.
Duration: 2 years
Selection Criteria: CAT/MAT/XAT/TANCET/CMAT/ATMA
Specializations: HR, Marketing, Finance, Operations, Business Analytics, Fintech, Logistics & Supply Chain Management, Digital Marketing

Read More:  Firebird Institute of Research in Management Fees

Candidates who wish to apply must write and attain a valid score in either of the following examinations:

Candidates clearing the cut off will be called for a GD-PI process. Admission will be offered on the basis of the candidate’s performance in GD and PI.

How to apply?

  • Visit the official website of the institute
  • Click on the admissions tab on the upper left corner of the page.
  • Candidates who will be redirected towards a registration page must enter their credentials and register for further admission procedures.
  • Fill in all personal details, educational details, work experience details(if any).
  • Pay the application fees of INR 1000/- and the application process is done.
  • Candidates are directed to download and take a print out of the application. It will further come in handy for the selection process.

Candidates can also apply offline for which they have to: 

  • Download the form from the official website.
  • Take a print out and fill in the details.
  • Bring the form to the institute’s cash counter and pay the processing fee of INR 1000/-.

Documents Required

  • 10th and 12th Marksheet
  • Undergraduate course mark sheet
  • Undergraduate Degree/ Provisional Certificate.
  • Entrance Exam Scorecard copy
  • Address and Identity Proof

Firebird Institute of Research in Management Placement 2024

FIRM Coimbatore has a Career Development Center (CDC) that provides 100 % placement assistance to the PGDM students by ensuring guidance and support to help them network with potential employers. The CDC is staffed with senior professionals with experience in respective domains. The institute offers industrial exposure to the students by arranging interactions with senior executives of multiple companies. FIRM Coimbatore, with the help of CDC also conducts workshops, on various contemporary developments and offers value-added courses, involving top of the line trainers and organisations in all functional areas to students.

  • The highest package offered this year was INR 21.98 LPA and the average package offered this year was INR 6.5 LPA. This selection process was done by many companies and the placement of students was done into a plethora of sectors.
  • Some of the top companies who were a part of the placement process are:
Abuissa Holdings Federal bank Samiut IMM Trading Kirtilals
TCS Ramco Cements Robert Bosch Texmo Aquas Group
PIRAMAL FINANCE ZOMATO, CII Systel
Ujjivan Small Finance Bank Coffee Day DTDC Sporfy
Teachnook Corizo Beroe BNP Paribas
HFFC Krishwork Technology MyClass Board Arcana Analytics
Voltas Linga technologies Manchester Logistics Savio
Quadra Systems Kondas Park Global IDFC First bank
Reliance Retail Equistas bank Cavinkare Redington
HDFC Ergo

Read More:  Firebird Institute of Research in Management Placement

Firebird Institute of Research in Management Facilities

FIRM is a state of the Art institution which has recently received the best Architect award. It offers a luscious green environment and scenery for all students to enjoy.

The main facilities offered by this institution are as follows:

  • Library: The library of Firebird Institute is very spacious and has numerous books. The library has a collection of scholarly books in various functional areas of management and offline nd online subscription to more than 500 international journals in Management. The library has access to the National Digital Library, Multimedia Computers and digital learning materials.
  • Seminar/Conference Halls: The institute has a state of the art conference and seminar halls where many important events and conferences take place.
  • Wi-Fi Facility: The institute has a 24 hour free Wi-Fi facility which helps the student to keep themselves updated with many e-learning contents.
  • Cafeteria: The institute has a modern Stylish and well-furnished cafeteria, which caters to all the students with quality and hygienic food.
  • Hostel: In-house residential facility is available. The infrastructure provided in the residential blocks ensures an all-round and balanced development of student’s personality. Our hostel is equipped with wellness and facilities like television sets, indoor games, Wi-Fi access and recreation facilities. There are separate hostels for boys and girls.
  • Sports Complex: Indoor and outdoor games with rigorous physical activities and state of art gym with latest equipment for the fitness freaks. 
  • Modern Lecture Labs: Technology enhanced smart classrooms fully Wi-Fi connected, projectors, smart board and fully furnished with A/C. 
  • Labs: The institute has a fully functioned IT Lab. It provides all the necessary tools and services. Computer lab is equipped with state of the art hardware, software, 24/7 Wi-Fi connectivity, devices protected by leading firewall & antivirus appliances.
  • BIZLAB: Virtual business Laboratory designed for management graduates to offer them hands - on- experience on management concepts and make them industry-ready.
  • Auditorium: The auditorium at FIRM is an Impressive ambience place and an ideal venue for gatherings and conferences. It can accommodate 300+ people.

Some of the other facilities at FIRM include: 

  • Wi-Fi campus
  • Amphitheatre
  • Yoga - Meditation Hall
  • Seminar Halls
  • In house Startup ventures
  • Executive Quarters
  • Excellent Ambience
  • Hospital / Medical Facilities

Firebird Institute of Research in Management Key Facts

Some of the facts about FIRM are mentioned below:

  • Paid Internships 4-5 Hours every day- Real-time Experience
  • 70% Time on live action learning in companies.
  • Case Study Based Teaching
  • Personality Enhancement Program 1 Hour - Mandatory
  • International MBA from Multimedia University, Malaysia
  • International Mentorship
  • Academic Scholarship up to INR 1.20 Lakhs
  • Complimentary Food and Accommodation for 2 Years
  • Leadership - Faculty from IIMs
  • Curriculum Designed BY Visionary Industry Leaders FOR Industry
  • Excellent Placement Opportunities from MNC & Unicorn

Firebird Institute of Research in Management FAQs

Ques. What is the total intake for the management courses at FIRM?

Ans. The total intake of seats into PGDM course is 180.

Ques. What is the executive education program offered at FIRM?

Ans. The executive education program is a leadership program in which workshops are organized for training the students. People with years of experience in the industry engage students in workshops to give them insights into the workings of the corporate world.

Ques. Does the institute provide scholarship opportunities to the students?

Ans. The Institution offers scholarships to meritorious students. They are as follows:

  • Academic Scholarships up to INR 1.20 Lakhs
  • Food and Accommodation – Complementary for 2 years through CSR Sponsorship worth of INR 2 Lakhs from Parents Company called Shiva Tex Yarn/Bannari Group.

Ques. What is the syllabus for CAT/ XAT/ MAT?

Ans. The syllabus of these entrance examinations mainly consists of Logical Reasoning, Data Interpretation, Verbal Ability, Reading Comprehension, and Numerical/Quantitative Ability.

Ques. What are the specifications for internships abroad offered by FIRM?

Ans. FIRM has ties to many international organizations for providing students with international internships. Students of any program can opt for a three-month internship available in any of the countries such as South-east Asia and the UAE.

Ques. How is the faculty of Firebird Institute of Research in Management? 

Ans. FIRM offers a vast and industry-driven curriculum for students to dive into. The curriculum is taught by several national level faculties as well as Internationally acclaimed faculty. Many faculty members are industry veterans, and many also visit the institute for guest lectures. Most of the faculty members hold Ph.D. degrees from across the world. They follow a teaching methodology that is practical and industry-centric.

Courses & Fees

Explore Courses

Compare fees, eligibility, duration, exams, and specializations in a compact view.

Courses
1
Lowest Fee
₹11,10,000
Highest Fee
₹11,10,000
Streams
1
Management
Admission
TANCET 2025 Registration Timeline [MBA]
Start: 24 Jan 2025
Last Date: 21 Feb 2025
Cutoff
Value: N/A
Exam: N/A
Year: N/A
Ranking
Rank: N/A
Agency: N/A
Category: N/A
Accepted Exams
CAT2025
30 Nov 25
MAT2025
23 Mar 25
XAT2025
05 Jan 25
CMAT2025
25 Jan 25
TANCET2025
22 Mar 25
ATMA2025
01 Jun 25
Specializations
1 available
General
Post Graduate Diploma in Management [PGDM]
1st Year Fee
₹11,10,000
Total Fee
₹11,10,000
Cutoff
N/A

Admission Process

Admission to Firebird Institute of Research in Management is based on various entrance exams and merit. The college offers multiple courses with different admission criteria.

Accepted Entrance Exams

TANCETCMATCATMATATMAXAT
Placements & Recruiters

Firebird Institute of Research in Management Placement Details

Firebird Institute of Research in Management in Coimbatore, Tamil Nadu, India placement details include salary insights, top recruiters, and hiring trends to help students understand career outcomes and campus opportunities.

Students usually compare highest package, average package, and recruiter profile before applying. This section gives a compact overview of career outcomes and placement visibility in Coimbatore, Tamil Nadu, India.

Recruiters
16
Salary Metrics
2/2
Placement Metric

Highest Package

₹21,98,000

Represents the top salary package reported in the available placement information.

Placement Metric

Average Package

₹6,50,000

Shows the typical package range students may expect based on the available average salary data.

Top Recruiters

Leading companies associated with the college’s placement ecosystem.

Showing 16 recruiters
  • Voltas
  • TCS
  • Robert Bosch Engineering & Business Solutions Ltd
  • Piramal
  • Confederation of Indian Industry (CII)
  • Reliance
  • Beroe Inc
  • TEXMO Industries Ltd.
  • BNP Paribas
  • Federal bank
  • Cafe Coffee Day
  • DTDC
  • Zomato
  • CavinKare
  • Savio Jewellery
  • Home First Finance Company India Private Limited (HFFC)
Campus Facilities

Firebird Institute of Research in Management Facilities

Firebird Institute of Research in Management in Coimbatore, Tamil Nadu, India offers campus facilities such as library, hostel, laboratories, sports, transport, cafeteria, medical support, Wi-Fi, and more for a better student experience.

Students often look for practical campus amenities before applying. This section gives a quick overview of the key facilities available for academics, student life, daily comfort, and overall campus experience in Coimbatore, Tamil Nadu, India.

Total Facilities
10
Academic Support
4
Student Life
6
  • Medical
    Student Life

    Medical

    Essential campus support designed to improve academic experience, student comfort, and day-to-day convenience.

  • Sports
    Campus Life

    Sports

    Essential campus support designed to improve academic experience, student comfort, and day-to-day convenience.

  • Comp Labs
    Academic

    Comp Labs

    Essential campus support designed to improve academic experience, student comfort, and day-to-day convenience.

  • Laboratory
    Academic

    Laboratory

    Essential campus support designed to improve academic experience, student comfort, and day-to-day convenience.

  • Library
    Academic

    Library

    Essential campus support designed to improve academic experience, student comfort, and day-to-day convenience.

  • Auditorium
    Campus Life

    Auditorium

    Essential campus support designed to improve academic experience, student comfort, and day-to-day convenience.

  • Cafeteria
    Student Life

    Cafeteria

    Essential campus support designed to improve academic experience, student comfort, and day-to-day convenience.

  • Classrooms
    Academic

    Classrooms

    Essential campus support designed to improve academic experience, student comfort, and day-to-day convenience.

  • Wi-FI Campus
    Student Life

    Wi-FI Campus

    Essential campus support designed to improve academic experience, student comfort, and day-to-day convenience.

  • Hostel
    Student Life

    Hostel

    Essential campus support designed to improve academic experience, student comfort, and day-to-day convenience.

Faculty

Dr. P. Srinivas Rao

Director

Dr. P. Srinivas Rao

Director

Qualification: MBA(Mktg); MBA(HR); Ph.D.

Dr. Prabha Thoudam

Dean – Academics

Qualification: M.Com; EMBA; Masters - AI; Ph.D.

Dr. N. Nirmala Devi

Professor

Qualification: MBA(Mktg), MA(Economics), Ph.D.

Dr. S. Johnsi

Associate Professor

Qualification: MBA(Fin), M.Phil., Ph.D.

Dr. Cristina Mary Alexander

Associate Professor

Qualification: MBA(Mktg), PGDBA (Mktg& HR), PGP-DSBA, Ph.D.

Dr. K. Sangeetha

Assistant Professor

Qualification: MBA (Finance), Ph.D.

Contact Information

Golf Club Road, Chettipalayam<br> India

Pincode: 641201

0422-2965566

7904071984

7904070856

8072037731

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